Top Social Media Platforms for Musicians
There is an abundance of different social media websites in which musicians can pick to utilize, but the key is to strategically choose the social media website that will yield the greatest results for you and your music.
Artists need a website that will allow them to promote and share their music, encourage their fans to share their music, and engage with listeners and other musicians.
Below is the list of the top five social media websites for musicians.
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Most people do not associate Facebook with music promotion.
It is true that Facebook is not a niche site for music promotion and musicians, however, with millions of users on Facebook every day, have the ability to make a video of a particular artist go viral in a matter of minutes.
It would be wise for every musician or band to create and utilize a Facebook page for free online promotion. You can also build ads if you're familiar with your audience and their interests, but that could take a little time.
We also constructed an article that explains why creating a Facebook Group as a Musician is a good idea!
ReverbNation is a great social media website for novice musicians. It can help jump-start a career by helping new artists get noticed and connected to other artists, ideal producers, and labels.
It can be one of the greatest networking websites available to a musician if they use the right tags and categories.
Their target audience will easily be able to find them, and they will be able to communicate with other musicians within the same genre.
SoundCloud is one of the most well-known websites in the music community.
Many new artists utilize SoundCloud to upload and share their music with friends, family, and fans with the hope of getting recognized by someone in the industry.
The best thing about Instagram is how many different opportunities you have to share your music.
Instagram offers Instagram Stories, Instagram Posts, and Instagram Reels, which all have amazing benefits for musicians.
Instagram Posts: Posts are your "main wall" of content that most people will see. This is great for graphics, updates, personal pictures, music you're working on, behind the scenes - essentially everything and anything.
If you aren't sure where to begin working on graphics, check out Canva. They have great and simple to use options to make stellar designs. Also, make sure to use their 1080x1080 formatting for posts.
Instagram Stories: These may only exist for 24 hours, but people love scrolling through stories and you can have fun with it, like highlighting what you're doing that specific day and plan for cool "before and after" moments.
Maybe a walking into rehearsal to a quick clip of you performing and jamming to leaving rehearsal and talk about what all went down.
Plus, you can now add links to Instagram stories. So if you have a Spotify playlist or dropped some new merch, you can send people there instantly.
Instagram Reels: Reels are the newest feature on Instagram and, honestly, it was created to compete with TikTok.
Reels are best served short, like 8 to 25 seconds long. Keep them engaging and fun and you'll be surprised how much attraction these vertical videos can get! Keep the pixels 1920x1080 as a best practice.
Want a little more info about Instagram? Check out our guide on Instagram Tips and Best Practices for musicians.
Bandcamp is the ultimate social media site for musicians to upload their digital album and music.
This "do it yourself" platform is customizable and allows artists to place a price on their album or allow fans to download it for free. You can also sell merchandise and it even allows artists to interact with their fans on the site!
Note: Keep an eye out for Bandcamp Fridays where Bandcamp completely waives their revenue shares, meaning more money for artists.
Similar to Facebook, Twitter is a major social media platform that has 145 million daily users. So, chances are, your audience is on Twitter, too!
The key here is to increase overall engagement. Just tweeting links to your music or music videos won't get you anywhere. Dive into your local community by responding, retweeting, and reaching out.
It may feel like a ton of work up front, but it will definitely pay off.
Elevate your Music Today
If you are interested in becoming a professional musician and elevating your music talent, learn more about the Atlanta Institute of Music and Media.
If you live near Atlanta you're in luck, as you could probably tell by our name, that's right where we are at! If not, you don't have to miss out. We have a completely online music program for anyone across the globe.
Not sure how that would work? Check out how to get an Online Music Certificate and why it could be incredibly valuable for your career.
If you're ready to take the first step toward a successful music career with countless industry connections, click below.